ease of use is often cited as one of the top five reasons why we buy something. The first of the three levels of self-awareness is ease of use (or ease of use as a concept). There are many factors that influence the ease of use of a product or service, but ease of use is not one of them.
It is true that ease of use is an important factor in the buying decision, but ease of use is not an absolute factor in the purchase process. I’ve been asked many times – well, I’ve been asked dozens of times – “What makes this product easy to use?” The answer I usually give is, “Because it’s the easiest thing to use.
I disagree. The more I use a product, the more I want to use it. I want to use it everywhere. The more I use a product, the more important the product becomes. The more I use a product, the more I want to use it. It’s not that I want to use it every day, or every week, or every year, but it certainly is a goal.
It’s not so much about ease of use as it is about design. A great product can be easy to use, but great design is just that, excellent. Design makes the product easier to use. I can’t tell you the number of times I’ve bought an app or device that has a terrible design. I can tell you that the design is horrible. However, the design is not nearly as important as the fact that something is easy to use.
Its true that ease of use is the most important aspect of any product, so many developers have their own way of doing things or are still stuck in the old school, “I want to make it easy to use!” mentality. I think that this is a good thing. It means that a product can be good but it just doesn’t have the right design, making it cumbersome to use.
This is a problem for many companies. If you are going to design a product, you have to make it easy for it to work, or you will have no customers. A lot of the world’s products don’t have a good way to make things easy to use. For example, it’s easy to use the Windows operating system, but it’s not easy to use Windows.
Well, I have to say, I was a little disappointed that Microsoft’s software didnt have the “ease of use” built in. I mean, I have no idea what I just bought, but it was some kind of game. I was expecting some kind of a “quick start” type of thing.
Well, you can tell there is a lot of work being done in the Windows software industry. I mean, if I had just bought a new camera, I could have just put it in my pocket like it was a regular camera. I would have had no reason to even think about how much work it would take to just use an easy to use camera.
This is pretty much the case for most of the software industry. I mean, if you want me to read a book or do a tutorial, I have to ask for more information than with a software that I just bought.
But you know what? I actually don’t think of software as being easy to use, it’s just easy. I think of it as a tool. And the harder it is to use, the more useful it is. And the harder it is to use, the less useful it is. And the harder it is to use, the more annoying it is to use. And that’s pretty much the way it works for me.